Detroit Electrical Assembly is a small electronics company based in Sterling heights Michigan specializing in building electronic control panels for crane and hoists. They had come to Spaceray Creative looking to build a simple, yet strong logo and color palette to slowly start building the Detroit Electrical Assembly brand.
The logo needed to be readable on the back of electrical panels. There was to also be no logo marks, just a clean written logo in an extremely legible font.
The team at Spaceray Creative came up with a strong, bold type only logo, that is simple yet timeless. We kept colors neutral as well as used the sans-serif font “League Spartan” created by The League of Moveable Type to keep the logo clean.